Master’s studies

Digital Media and Society - Master Programme in Social Sciences 2018/2019

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The complexity of society demands a multidisciplinary approach. The Master Programme in Social Sciences, specialising in Digital Media and Society, includes a number of disciplinary branches, which together shed light on several aspects of social practices, institutions and processes, at present and in a historical perspective. This programme will give you a solid foundation in the area of digital media and society and at the same time give you an opportunity to broaden your knowledge on a number of areas within social sciences.

Digital Media and Society, a specialisation within the Master Program­me in Social Sciences, offers students the advanced tools to understand and analyse how media are shaping – and being shaped by – culture, education, politics and economy, and how they interact with every day, professional and social life. This Master’s programme at Uppsala University prepares you to work as communication and digital media professionals and researchers.

Why this programme?

The goal of the Master Programme in Social Sciences, specialising in Digital Media and Society, is to introduce and develop a critical and reflective perspective on the role of digital media in contemporary societies, focussing on their cultural, economic, political, and organisational dimensions and implications.

This Master’s programme provides students with an advanced level of knowledge and skills in the empirical research methods, theories and ethical reasoning that are important for investigating and analysing digital media in everyday life, working environments and organisations. The programme also offers a solid foundation and preparation for doctoral research in the field of Media and Communication Studies, with a special focus on digital media and society. While not a vocational programme, it does offer advanced knowledge that prepares students for careers in the digital media environment. It teaches creative and critical thinking capacities that are needed by students in their future careers, and for becoming critical, ethically and responsibly active citizens, who seek to contribute to creating and maintaining open and inclusive societies.

Digital Media and Society, which is offered in English, is very popular among both international and Swedish students and attracts hundreds of applicants every year. The group of 20-30 students who are selected and attend the programme comes from very diverse academic, educational, cultural and ethnic backgrounds, which further strengthens the programme’s focus on inclusion, diversity and multidisciplinary.

Many of the programme’s graduates currently work in the media industry, as practitioners or as digital media and communication specialists, while a number of the programme’s graduates have pursued doctoral studies.


The two-year programme leads to a Master of Social Sciences (120 credits), with Media and Communication Studies as the main field of study. A one-year programme option leading to a Master of Social Sciences (60 credits), is also available.

All specialisations of this programme


The Master Programme in Social Sciences, specialising in Digital Media and Society, has a duration of two academic years and is built around four main components that relate to different types of knowledge, skills and competences. These are: the core courses, the skills courses, the elective courses and the Master’s thesis.

Component one of the programme consists of advanced core courses (30 credits) that focus on the theoretical knowledge and empirical skills required for understanding and analysing digital media and society. All four core courses are mandatory.

The second component of the programme (30 credits) is made up of basic social science skills courses that are taught together with the other specialisations in the Master Programme in Social Sciences. The two courses on qualitative and quantitative research methods are mandatory, while the other two, are strongly advised.

The third component of the programme (30 credits) comprises elective courses, allowing you to deepen your knowledge and expertise in specific areas, on the basis of your special interests. Part of the elective courses are two alternative kinds of internship courses, in organisations or in research projects, which give you the possibility to apply your theoretical knowledge and skills in real-life work and research environments.

The fourth component of the programme is the Master’s thesis (30 credits), in which you will undertake independent academic research in the area of Digital Media and Society.

If you graduate after one academic year, you will instead produce a shorter Master’s thesis (15 credits). You will also be required to take the two core courses in Media and Communication Studies and the two skills courses the first semester, and the two core courses in Media and Communication Studies the second semester.

Learning experience

The Master Programme in Social Sciences, specialising in Digital Media and Society, is offered in Uppsala, and most of its courses are taught on the premises of the Ekonomikum campus. This specialisation is taught entirely in English. Students are expected to master English for the purpose of academic writing, presentation and discussion.
The programme is academically-based and is deeply rooted in theory, empirical research and critical reasoning. Lectures, workshops and seminars are combined with, inter alia, essays, debates, independent project work, which give students the opportunity to develop their methodological skills, theoretical knowledge and critical judgment capacities in relation to topics that concern digital media and society.

As a student you are expected to gradually and increasingly take responsibility for your education as you progress with your studies, and to gradually acquire professionally relevant and research-based knowledge and skills.
Upon completing the programme, you should have gained broad and specialised knowledge and academic skills in the field of Media and Communication Studies. With a special focus on Digital Media, you should have learned to:

  • independently and critically identify, problematise and contextualise processes of change at different levels of society
  • gained advanced knowledge and skills on how to formulate problems
  • how to conduct investigations
  • how to communicate the results verbally and in written form
  • and be able to carry out your own project work based on solid academic tools of analysis.
After completing the specialisation in Digital Media and Society, you will be equipped with the theoretical, methodological and analytical tools to reflect on the major challenges and opportunities that digital media and information and communication technologies (ICT) pose for society, democracy and processes of societal change in the different parts of the world. You will also have obtained research skills related to empirical research methods, and theoretical and critical reasoning for a reflective analysis of society(ies) and the role of digital media in them. You will be able to work with the internet and other digital media by applying acquired empirical and theoretical skills for the accomplishment of both research related and practically oriented tasks and projects.


Learning to understand and master digital media and how they relate to everyday, cultural, political, economic and professional life, gives you an excellent foundation to work as a digital media professional and researcher.
Graduates of the Digital Media and Society specialisation of the Master Programme in Social Sciences can work as digital media, internet or information society researchers, as digital media or social media analysts, as research managers, research administrators, digital media industry consultants or digital media experts in public service, government institutions, civil society organisations, NGOs, international development organisations, ICT consultants and policy experts, social media managers, communication experts in the public or private sector, as well as in a broad area of professions in the new media and creative industries.


Digital Media and Society

120 credits

Autumn 2018 - 100 % - Campus

Location: Uppsala

Application Deadline: 2018-01-15

Enrolment Code: UU-M2052 Application

Language of Instruction: English

Academic requirements
A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university.
Also required is:

  • 90 credits within the social sciences; and
  • documented written independent academic work (i.e. one or several academic essays or papers).
Language requirements
All applicants need to verify English language proficiency that corresponds to English studies at upper secondary (high school) level in Sweden ("English 6"). This can be done in a number of ways, including through an internationally recognised test such as TOEFL or IELTS, or through previous upper secondary (high school) or university studies.
The minimum test scores are:
  • IELTS: an overall mark of 6.5 and no section below 5.5
  • TOEFL: Paper-based: Score of 4.5 (scale 1–6) in written test and a total score of 575. Internet-based: Score of 20 (scale 0–30) in written test and a total score of 90
  • Cambridge: CAE, CPE
More information about English language requirements

Selection: Students are selected based on:

  • a total appraisal of quantity and quality of previous university studies;
  • relevance of previous studies;
  • a proposal for a Master's thesis written in English;
  • a summary in English of the independent academic work or another academic text in English; and
  • a statement of purpose (1 page).
The highest ranked candidates may be invited to an interview on Skype before the final selection is made.


If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees. Fees cover application and tuition only and do not cover accommodation, academic literature or the general cost of living. Read more about fees.

Application Fee: SEK 900

Tuition fee, first semester: SEK 50000

Tuition fee, total: SEK 200000

Contact and further resources

Department of Economic History

Ekonomikum, Kyrkogårdsg. 10

Box 513, 751 20 UPPSALA

Telephone: 018-471 1218

Fax: 018-471 1223


For programme-specific information, please contact: Ylva Hasselberg

Telephone: +46 18 471 57 55

For general information about Master's studies at Uppsala University, please send an email to: