General provisions

The course is given both as part of the Master's programme in Social Sciences and as a D level course. The course can also be read as separate course.

Entry requirements

80 credit points/120 credits where 60 credit points/90 ECTS credits should be in media and communication, or comparable, and proficiency in English equivalent to English B in the Swedish secondary school i.e. a TOEFL test with a score of 213 in the computerised test or an IELTS test with no band lower than 6.

Learning outcomes

The course gives deeper knowledge about and increased understanding of the forces that influence media development and the media market and how these forces affect institutions and the individual. The course prepares for work as developer, analyst or similar work within media companies, analysis companies or consulting firms. It also prepares for research and development within academy and industry. On completion of the course, the student should be able to: Knowledge and understanding - describe and explain the implication of new concepts, products and services within a constantly changing communication society - understand and account for the impact of social, political, economical and cultural phenomena for the media development - describe, analyse and discuss the current media development an it's consequences for today's media industry - describe, analyse and discuss the current media development and it's consequences for individuals and groups of people - critically report, review and discuss current research around new phenomena on the media market Skills and ability - be able to find, evaluate and process information from both written and oral sources in the area of study - plan, carry out and present a fictitious study of a media company process of change - understand and analyse existing studies, dealing with the experiences of media producers and media consumers, and their attitudes and values towards media development - account for and discuss the new services connected to primarily all electronic media and their social, political, economical and cultural consequences Assessment skill and attitudes - show ability to identify and understand a market with competing interests - reflect on the own work and its possible influence on the work result - reflect on and make assessments of social, ethical and scientific risks and conflicts that are connected to scientific practice and its institutional contexts

Content

Progression in the education For admission to the course, 60 p/90 credits points in the subject Media and Communication Studies are required or it's equivalent. The course starts with an overview of relevant concepts and processes of change in the area of media development. The students then discuss and analyse the importance of different social phenomena in media development context, the possible consequences of new media and changed production/distribution conditions. The result of this analysis and discussion is presented in a final assignment.

Other directives

The course is given in English VT09.