Syllabus for Markets and Organisations

Marknad och organisation


  • 15 credits
  • Course code: 2FE014
  • Education cycle: First cycle
  • Main field(s) of study and in-depth level: Business Studies G1N

    Explanation of codes

    The code indicates the education cycle and in-depth level of the course in relation to other courses within the same main field of study according to the requirements for general degrees:

    First cycle
    G1N: has only upper-secondary level entry requirements
    G1F: has less than 60 credits in first-cycle course/s as entry requirements
    G1E: contains specially designed degree project for Higher Education Diploma
    G2F: has at least 60 credits in first-cycle course/s as entry requirements
    G2E: has at least 60 credits in first-cycle course/s as entry requirements, contains degree project for Bachelor of Arts/Bachelor of Science
    GXX: in-depth level of the course cannot be classified.

    Second cycle
    A1N: has only first-cycle course/s as entry requirements
    A1F: has second-cycle course/s as entry requirements
    A1E: contains degree project for Master of Arts/Master of Science (60 credits)
    A2E: contains degree project for Master of Arts/Master of Science (120 credits)
    AXX: in-depth level of the course cannot be classified.

  • Grading system: Fail (U), Pass (G), Pass with distinction (VG)
  • Established: 2007-01-24
  • Established by: The Faculty Board of Social Sciences
  • Revised: 2018-02-07
  • Revised by: The Department Board
  • Applies from: week 36, 2018
  • Entry requirements: General entry requirements
  • Responsible department: Department of Business Studies

Decisions and guidelines

The course is offered at half speed and designed as a distance course. Together with the distance course Economy, Accounting and Analysis 2FE032, 15 credits it corresponds to the A-level in Business Studies. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences.

Learning outcomes

The course aims to provide an understanding of the central problems and issues concerning companies and enterprise, and prepare the students for advanced studies in business administration. The students will be taught to independently and critically formulate and analyse business administration problems. The course covers two subject areas: marketing and organisation.

Upon completing the course, the student will be able to:

  • understand and explain basic connections between business idea, goal and strategy and how it affects the marketing and organisation of the company
  • describe and discuss the external factors which influence a company’s business
  • understand, explain and use basic concepts and models pertaining to organisation of production distribution and purchases between companies, and within and between industries
  • understand, explain and use basic organisational concepts and models
  • identify and propose solutions to company's problems in marketing
  • identify and propose solutions to basic problems pertaining to the division of labour, coordination and management
An overall goal of the course is furthermore to develop the students' ability to carry out investigations on a scientific basis, including to discover opportunities, identify and formulate problems, and try to answer the research questions using scientific method. The course also aims to develop the student's presentation skills, which refers to the ability to write clear and interesting reports. This also includes to critically review and comment on written work.


This is a basic course in Business Studies which aims to give the students a broad introduction to central issues regarding business and management by introducing marketing and organisation.

Within marketing, the course covers marketing for consumer, service, and industrial markets. Within consumer marketing the course covers consumers, competition and the surrounding environment as well as the companies' strategic and tactical marketing planning.
Within service marketing, the marketing problems which are related to the characteristics of services are discussed, and within industrial marketing, the relationship oriented perspective is contrasted with a transaction oriented perspective.

Within organisation different degrees of organisational structure are discussed. Fundamental issues such as the division and coordination of work are dealt with as well as the management problems which arise when organisations grow. Various types of organisations are described and discussed.


The teaching is entirely web-based and is based on independent study. Information about different activities, such as the work required and the dates for the submission of papers and other assignments, is available on the course’s website. The course does not require any physical attendance. The communication between the participants and teachers occurs primarily via the website. This requires that the participants have access to a computer with Internet access and other appropriate equipment. Further, this requires that the participants have adequate knowledge in using computer equipment.


The student will get one single grade, equivalent to 15 credits.

Examination takes place continuously through individual and group tests, including a memo. Memo and opposition are mandatory parts of the examination. The grade for the entire course is based on an assessment of all parts of the examination. Grading criteria are presented in the study guide that applies to the course section. The following grades will be used, pass with distinction (VG), pass (G) and fail (U). Examinations handed in late will not be assessed except under special circumstances. Any remaining supplemental work must be handed in by the deadline specified in the study guide.

For students who have not received a passing grade for the course there is the opportunity to be examined without re-registration via a make-up exam.

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the University´s disability coordinator.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice-Chancellor, which may issue a formal warning to the student or suspend the student from studies for a certain period.

NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others basic courses in Business Administration: Marketing and Organisation A 2FE152, Business and Enterprise 2FE000, 2FE271, 2FE007 Kalkylering och redovisning 2FE279, Business and Markets I 2FE778, Business and Markets II 2FE779, Ekonomisk styrning för vård och omsorg 2FE799, 2FE018, Financial Management in companies and public institutions 2FE017, Business and Enterprise I 2FE015, Business and Enterprise II 2FE016, Marketing and Organisation I 2FE150 and the courses from the Faculty of Technology: Företag,nätverk och teknikutveckling 1TS010, Business Administration 1TG010, Management and Control 2FE820, 2FE824, Marketing Analysis 2FE821 and Market and Organisation, Distance 2FE014, Basic Marketing 1 2FE946, Organisation Studies I: The Individual, the Group and the Organisation 2FE947, Principles of Marketing 2FE913 and Fundamentals of Management 2FE918.

Reading list

Reading list

Applies from: week 01, 2020

  • Hagberg, Johan; Jonsson, Anna Handelns digitalisering : undran inför framtidens affärer

    Lund: Studentlitteratur, 2016

    Find in the library


  • Bryman, Alan; Bell, Emma Företagsekonomiska forskningsmetoder

    Upplaga 3: 2017

    Find in the library


  • Axelsson, Björn; Agndal, Henrik Professionell marknadsföring

    4 uppl.: Studentlitteratur AB, 2019

    Find in the library


  • Forslund, Magnus Organisering och ledning

    Upplaga 3: Stockholm: Liber, [2019]

    Find in the library


  • Bengtsson, Lars; Skärvad, Per-Hugo Företagsstrategiska perspektiv

    4. uppl.: Lund: Studentlitteratur, 2011

    Find in the library

  • Eriksson, Lars Torsten; Wiedersheim-Paul, Finn Att utreda, forska och rapportera

    10. uppl.: Stockholm: Liber, 2014

    Find in the library

  • Ljung, Jörgen; Nilsson, Per; Olsson, Ulf E. Företag och marknad : samarbete och konkurrens. Praktikfall och övningar

    3., [rev.] uppl.: Lund: Studentlitteratur, 2007

    Find in the library

  • Strömquist, Siv Uppsatshandboken : råd och regler för utformningen av examensarbeten och vetenskapliga uppsatser

    6., [utök., uppdaterade och förtydligade] uppl.: Uppsala: Hallgren & Fallgren, 2014

    Find in the library

  • Saunders, Mark; Lewis, Philip; Thornhill, Adrian. Research methods for business students

    7. ed.: New York: Pearson Education, cop. 2016

    Find in the library

  • Trost, Jan; Hultåker, Oscar Enkätboken

    5., [moderniserade och rev.] uppl.: Lund: Studentlitteratur, 2016

    Find in the library

Reading list revisions