Digital Innovation and Sustainable Consumption (DISCO)

Description

This is an interdisciplinary project between the Department of Business Studies and the Department of Informatics and Media. The aim is to examine how to change consumers´ behavior towards more sustainable behavior regarding consumption of daily goods with the support of digital systems. Past measures of actual choices and attitude surveys have been used to try to predict their behavior in various purchasing situations and, based on this, modify the store environment. In this doctoral project, the focus will be on the consumer's information processing. Particularly, it will study how the digital system designed for consumer use can contribute to enabling more sustainable consumption of daily goods. Through this, the project will develop knowledge about what influences food consumers' decision-making and how digital systems can support this decision-making to contribute to more sustainable development.