Marketing, Supply and Sales in the Industrial Organisation
10 credits
Reading list, Bachelor's level, 1TG251
A revised version of the reading list is available.
Main group 1
- Kleinaltenkamp, Michael. et al., Fundamentals of Business-to-Business Marketing: Mastering Business Markets, Cham, Springer International Publishing, 2015Compulsory
- Anderson, James C.; Narus, James A., Business market management: understanding, creating and delivering value, 2. ed., Upper Saddle River, N.J., Prentice Hall, cop. 2004
- Best, Roger J., Market-based management: strategies for growing customer value and profitability, 4. ed., Upper Saddle River, N.J., Prentice-Hall, cop. 2005
- Ford, David et al., Managing business relationships., 2. ed., Chichester Wiley cop. 2003
- Developing relationships in business networks, London, Routledge, 1995
- Jobber, David; Lancaster, Geoffrey, Selling and sales management: David Jobber and Geoff Lancaster, 9th ed., Harlow, Pearson, 2012
- Kotler, Philip; Keller, Kevin Lane, Marketing management, 14. ed., Global ed, Harlow, Pearson Education, 2012
Articles and complementary Literature will be recommended by the teacher at the beginning of the course.
* Compulsory