Marketing and Organisation II
15 credits
Reading list, Bachelor's level, 2FE251
A revised version of the reading list is available.
Main group 1
- Caesarius, L.M.; Hohenthal, J., Kunskapsbaserad marknadsföring, Studentlitteratur, 2016Compulsory
- Haataja, Kaj, Consumer & Organizational Behaviour, Pearson, 2015Compulsory
- Perlow, Leslie A., Finding time: how corporations, individuals, and families can benefit from new work practices, Ithaca, NY ;a London, ILR Press, 1997Compulsory
* Compulsory