Marketing and Organisation II
15 credits
Reading list, Bachelor's level, 2FE251
A revised version of the reading list is available.
Main group 1
- Caesarius, Leon Michael; Hohenthal, Jukka, Kunskapsbaserad marknadsföring, Upplaga 1:1, [Lund], Studentlitteratur, [2016]Compulsory
- Perlow, Leslie A., Finding time: how corporations, individuals, and families can benefit from new work practices, Ithaca, NY ;a London, ILR Press, 1997Compulsory
- Robbins, S.P.; Judge, T.A., Organizational Behavior, Pearson, 2018Compulsory (ISBN-10: 129225923X, ISBN-13: 9781292259239)
- Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard, Consumer behaviour: a European outlook, 2nd ed., Harlow, England, Financial Times Prentice Hall, 2012Compulsory
* Compulsory