Basic Marketing 2
7.5 credits
Reading list, Bachelor's level, 2FE998
A revised version of the reading list is available.
Main group 1
- Kotler, Philip; Armstrong, Gary, Principles of marketing, 15. ed., Boston, Pearson Prentice Hall, cop. 2014Compulsory
- Hollensen, Svend, Global marketing, 6. ed., Boston, Massachusetts, Pearson, 2014Compulsory
* Compulsory