Marketing, Supply and Sales in the Industrial Organisation
10 credits
Reading list, Bachelor's level, 1TG251
Main group 1
Marketing: Concepts and Strategies (2016) 7th Edition, Sally Dibb, Lyndon Simkin, William M. Pride and O.C. Ferrell. Cengage Learning, UK
· ISBN-10: 1473725127
· ISBN-13: 978-1473725126