Basic Marketing 2
7.5 credits
Reading list, Bachelor's level, 2FE998
A revised version of the reading list is available.
Main group 1
- Feurst, Ola, One-to-one marketing, 1. uppl., Malmö, Liber ekonomi, 1999Compulsory
- Hollensen, Svend, Global marketing, 6. ed., Boston, Massachusetts, Pearson, 2014Compulsory
- Kotler, Philip; Armstrong, Gary, Principles of marketing, 15. ed., Boston, Pearson Prentice Hall, cop. 2014Compulsory
- Readings compiled by the department, Företagsekonomiska institutionenCompulsory
- Porter, Michael E., Competitive strategy: techniques for analyzing industries and competitors, New ed., New York, Free Press, 2004
- Porter, Michael E., Konkurrensstrategi: tekniker för att analysera branscher och konkurrenter, Göteborg, Inst. för säljträning och ledarutveckling (ISL, 1983
* Compulsory