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Subpages for Master's studies
Bachelor's studies
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Subpages for Exchange studies
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Contact
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Subpages for Research
Strong research environments and research areas
Research projects
Theses and publications
Research ethics
Research infrastructure
PhD studies
Themes
Subpages for Themes
Collaboration and innovation
Subpages for Collaboration and innovation
Collaborate on research
Innovation – our approach
Networks, partners and collaborations
About the University
Subpages for About the University
Vision, goals and strategies
Structure and governance
Subpages for Structure and governance
Research funding
Academic traditions
History
Cultural heritage
Join us
The University area
Inaugural lectures 2023
Contact and organisation
Subpages for Contact and organisation
Contact the University
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Registrar
Basic Marketing 2
7.5 credits
Reading list, Bachelor's level, 2FE998
Valid from Autumn 2022
Valid from Autumn 2020
Valid from Autumn 2019
Valid from Autumn 2015
Main group 1
Readings compiled by the department, Företagsekonomiska institutionen
Compulsory
*
* Compulsory
Syllabus
Syllabus valid from Autumn 2021
Syllabus valid from Autumn 2020
Syllabus valid from Autumn 2019
Syllabus valid from Autumn 2015
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