Service Logic in Marketing
7.5 credits
Reading list, Master's level, 2FE782
Main group 1
- Relevant research articles, cases and other literature suggested by and/or provided through the course faculty, Department of Business StudiesCompulsory
- Lusch, Robert F.; Vargo, Stephen L., Service-dominant logic: premises, perspectives, possibilities, Cambridge, Cambridge University Press, 2014Compulsory
* Compulsory