Marketing and Organisation II
15 credits
Reading list, Bachelor's level, 2FE251
A revised version of the reading list is available.
Main group 1
- Consumer & Organizational Behaviour, Pearson, nov 2009Compulsory
- Perlow, Leslie A., Finding time: how corporations, individuals, and families can benefit from new work practices, Ithaca, NY ;a London, ILR Press, 1997Compulsory
- Underhill, Paco, Why we buy: the science of shopping, Updated and rev., New York, Simon & Schuster, 2009Compulsory
* Compulsory