General provisions

The course is offered within, e.g., the Bachelor's Programme in Business and Economics and as freestanding course.

Entry requirements

General entry requirements

Learning outcomes

The course is an introduction to business studies with a particular focus on marketing and organising. Marketing includes all activities involved in a product reaching and being used by customers in a market. Organising is about how work can be divided and coordinated within an organisation.

The course addresses central problems and issues of marketing and organising concerning both newly started and established companies as well as other types of organisations in society at large. A fundamental idea is that the course is also problematising and discussing questions and challenges related to sustainability and sustainable development.

After the course the student should be able to:

• independently and critically identify, formulate and analyse business problems
• understand, account for and apply basic concepts and models associated with organising within and between organisations
• understand, account for and apply basic concepts and models associated with marketing in consumer and business markets
• understand, account for and discuss fundamental issues associated with entrepreneurship
• identify and critically reflect on fundamental issues considering sustainability and organising within and between organisations
• identify and critically reflect on fundamental issues considering sustainability and marketing
• gather relevant information and critically evaluate different sources of information
• write elementary scientific reports, orally present their ideas, and constructively examine others' work on a scientific basis

Content

The course contents aim at developing students' knowledge and understanding of the subject of business administration, with special emphasis on marketing and organising. Instruction considers fundamental connections between organising and marketing related to sustainability, as well as basic concepts and models associated with organising within and between organisations, marketing and entrepreneurship.

University studies aim at students acquiring relevant subject knowledge, but also at preparing students for a future professional role. Consequently, a parallel aim considers students' competence and skills in, individually and group-wise, project-based work applying a critical approach. In order to develop these competencies and skills, the course also deals with problems addressing methodology, collection and evaluation of data and different sources, and the writing of scientific reports.

Instruction

Teaching methods used include lectures, seminars, group work, supervision and practical exercises.

Assessment

The examination consists of two modules:

1. Seminars, assignments and a written individual exam, 10 credits
2. Written assignment, 5 credits

A collective grade is given for the entire course, 15 credits.

In Module 1 as well as in Module 2, the examination is carried out individually and in groups. Grading criteria are presented in the specific study guide applying to any occasion of the course. Examinations that are not submitted on time will not be graded, unless special circumstances can be substantiated. Any supplemental assignments considering Module 1 must be submitted at the latest at a time specified in the study guide.

For Module 1, one of the grades Pass with distinction (VG), Pass (G) or Fail (U) is given. For Module 2, one of the grades Pass with distinction (VG), Pass (G) or Fail (U) is given. For a Pass (G) as a collective grade of the entire course, a Pass (G) is required of both modules respectively. For a Pass with distinction (VG) as a collective grade of the entire course, a Pass with distinction (VG) is required on both modules respectively.

Students who have not attained a passing grade for Module 1 must take a catch-up examination, at the same or future teaching period of the course. For students who have not attained a passing grade on Module 2, there is an option of submitting a supplementary or revised assignment for re-assessment at the same or a future teaching period of the course without re-registration.

In case of special circumstances, an examiner may make an exception from the method of assessment indicated. An example of special circumstances might be a required certificate regarding a need of special pedagogical support.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice Chancellor, who may issue a formal warning or suspend the student from studies for a certain period of time.

NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others: Introduction to Business and Organising 2FE157, Marketing and Organisation I 2FE150, Markets and Organisations 2FE014, Marketing and Organisation A 2FE152, Business and Enterprise 2FE007, Business and Markets II 2FE008, Business and Enterprise I 2FE015, Business and Enterprise II 2FE016, Business Enterprise, Networks and Technical Development 2FE021, Business Administration 1TG010, Management and Control 2FE824, Basic Marketing 1 2FE946, Organisation Studies I: The Individual, the Group and the Organisation 2FE947, Principles of Marketing 2FE913, Fundamentals of Management 2FE918.