General provisions

The course is offered within, e.g., the Bachelor's Programme in Business and Economics and as freestanding course, as part of Business Studies B.

Entry requirements

Completed 15 credits from basic courses (A-level) in business studies, and registered for another 15 credits at the same level.

Learning outcomes

The course is a further development in business studies with particular attention on International Business, Organisation and Marketing, where previously acquired knowledge is developed in a diversity of contexts and situations. The overall goal is to give the student knowledge and ability to interpret, describe, and analytically understand business and organising related to change in different contexts and in different markets.

After the course the student should be able to:

• analyse and account for how different market contexts and global trends affect the organising of competitive and efficient operations,
• analyse and account for the variation of organisational forms in different contexts,
• analyse and account for different markets and changes in such markets,
• analyse and account for how digitalisation influences marketing,
• reflect, relate and critically relate to the different models conveyed by the course literature,
• problematise specific challenges and opportunities through the application of relevant research,
• summarise complex information and make qualified oral presentations based on analytical reading and argumentation,
• evaluate other students' analyses of and solutions to organisational problems and market-related problems,
• lead and participate in group work related to different course tasks.

Content

The course covers three areas that together provide the student with in-depth knowledge in business studies with connection to International Business, Organisation and Marketing.

The first course section addresses contemporary issues about how the trends of globalisation affect companies and society. We deal with the driving forces for the development and stagnation of globalisation and study how this affects modern multinational companies, and how they act strategically in the light of changing opportunities and challenges.

In the second course section you will learn how to use theoretically based organisation and management models to understand and solve practical management problems. The purpose is to apply previous knowledge in an in-depth way based on a variety of organisational contexts. This means that we move on from our previous understanding of new, established or global companies to public, non-profit, hybrid, or network organisations in order to understand how the task, actor dependencies, and the possibility to organise efficiently differ.

The third course section deals with the market strategic challenges that change entails and introduces digital marketing perspective for describing, understanding and analysing the challenges. The course presents various central theories, concepts and relationships which are applied to describe and analyse challenges related to development and change within both consumer and industrial markets. During the course sales and purchasing issues, with links to customer and supplier relationships, are given particular attention.

The course deals equally with International Business, Organisation and Marketing.

Instruction

Teaching takes the form of lectures, seminars, group work and supervision.

Assessment

The examination consists of the modules:

1. Seminar series, 6 credits (U, G)
2. Individual written test, 9 credits (U, G, VG)

and one grade is given for the whole course, 15 credits.

Module 1 is examined through active participation in a seminar series conducted in groups. The grading criteria are reported in the study guide that applies to the course section. On Module 1 the Pass (G) and Fail (U) grades are used. On Module 2 as well as on the whole course the Pass with Distinction (VG), Pass (G) and Fail (U) grades are used. For Pass with Distinction on the whole course, Pass is required on Module 1 and Pass with Distinction is required on Module 2. For Pass on the whole course, Pass is required on both modules.

Examinations handed in late will not be graded except under special circumstances. Any remaining supplemental work must be completed and handed in by the deadline specified in the study guide.

For students who have not received a passing grade on the seminar series, the entire module (with all associated examination elements) must be redone. This is only possible through re-registration during subsequent course sections. For students who have not received a passing grade on the exam, it is possible to make a re-exam at a subsequent course section without re-registration.

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the University's disability coordinator.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice-Chancellor, which may issue a formal warning to the student or suspend the student from studies for a certain period.

NOTE: Only completed courses can count toward a degree.

Other directives

​The course substitutes/overlaps among others Marketing and Organisation II 2FE251, Marketing and Organising - Group and Individual 2FE211, Marketing, Consumers and Companies 2FE201, 2FE205, Organisational Behaviour 2FE203, 2FE207, Organisational Behaviour 2FE223, Management 2FE030, Basic Marketing 2 2FE998, Organisation Studies II: The Organisation and its Environment 2FE996.