Ekonomisk sinneshistoria: Ekonomiseringen av lukt, smak, ljud, färg och känsel under det industriella genombrottet i Sverige
Tidsperiod: 2020-01-01 till 2023-12-31
Projektledare: Ingemar Pettersson
Budget: 3 265 230 SEK
Inspired by the expanding field of sensory history the project sets out to study the role of sensoric perceptions in industrial product development in Sweden in the era of industrialization. Many of the important markets emerging from the late nineteenth century and onward were based on inventions which challenged existing notions of how commodities should smell, taste, sound, feel and look. Nylon and rayon, for instance, could only become successful innovations if they were adapted to consumer´s bodily understandings of "pleasant" or "good" textile quality; mass produced soap had to be carefully adjusted to consumer sentiments of how a body should smell; manufacturers of paint had to develop classifications of colors based on visual perception and understanding – in an expanding paint market, burgundy had to be burgundy in everyone´s eyes. The overarching aim of the project is to introduce new historiographical perspectives by introducing "economic history of the senses" as an academic knowledge field in Sweden and internationally. The project will be conducted 2020–2023 by the historian of science and technology Ingemar Pettersson at the Dept. of Economic History, Uppsala University. Methodologically, the project will conduct a number of case studies based on archival sources. The main outcomes will be a range of papers published in scientific journals, an edited volume and two workshops with Swedish and international historians.