The frustration of subsidiary managers: communicating business opportunities from the periphery to headquarters of multinational corporations (Part two)

Beskrivning

Given that innovation and development are key to the competitive advantage of multinational companies, a good and effective communication about business opportunities is a condition for success. We study how opportunities for new business development discovered in foreign units of multinational companies are communicated and adopted within the multinational organization. Following up our previous case study we conduct cross-sectional studies on the communication between subsidiary managers and headquarters in order to develop and test concepts and variables that play a role.