Behörighetskrav

Kandidatexamen 180 hp varav 90 hp i företagsekonomi. Dessutom krävs kunskaper i engelska motsvarande En B (med en svensk kandidatexamen uppfylls kravet på engelska).

Mål

After the course, the student should be able to:

• Describe models for consumer decision processes and main theories in communications

• Analyse behaviour, decision processes and communication units from a consumer perspective

• Understand influence processes with the help of alternative perspectives, including citizens (not only consumers), all life and "resources" in the environments

• Discuss and critically analyse consumer behaviour and marketing communications in a finite world - in theory and practice

Innehåll

The course departs from theories of consumer behaviour and marketing communications, such as what drives needs and wants; how consumer preferences and habits are formed; how culture, mass media and social media are affecting consumer’s values; thoughts, emotions and behaviour. These theories are discussed and analysed in a critical perspective where the students will reflect and discuss the dilemmas connected to influencing and changing consumer habits.

Undervisning

The language of instruction is English

Individual and team presentations of course literature, reviews and case studies. Lectures and guest lectures. Discussion seminars. Attendance in seminars and group presentations are compulsory. The language of instruction is English.

Examination

Examination takes the form of written assignments and individual and group presentations. Exams may include material presented on lectures. Course grades are Pass with Distinction (”VG”), Pass (”G”) or Fail (“U”).

Uppsala universitet ser allvarligt på fusk och plagiat och disciplinära åtgärder tas emot studenter som misstänks vara inblandade i någon form av fusk och/eller plagiat. De disciplinära åtgärderna är varning och avstängning under en begränsad tid.

OBS Endast avslutad kurs kan ingå i examen.

Övergångsbestämmelser

Kursen överlappar/ersätter kursen Consumer Behaviour and Marketing Communications (SFE807) vid Högskolan på Gotland.