International Business and Marketing from a Swedish Perspective

About the course

Firms are directly or indirectly, embedded in a global context through relationships with different actors. Understanding the global context within which international firms act is central and as a result, the course is organised in key international business and marketing themes with a point of departure in the vast Swedish research in the field.

You are provided with insights into research on firms' internationalisation, organisation and management of international firms, what and where value arises from a marketing perspective, and relationships between firms and their suppliers, customers and other actors in the surrounding network.