Markets and Marketing
Course, Master's level, 2FE783
Spring 2025 Spring 2025, Uppsala, 100%, On-campus, English For exchange students
- Location
- Uppsala
- Pace of study
- 100%
- Teaching form
- On-campus
- Instructional time
- Daytime
- Study period
- 20 February 2025–24 March 2025
- Language of instruction
- English
- Entry requirements
-
Strategy and Contemporary Issues, 15 credits. A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies. Proficiency in English equivalent to the Swedish upper secondary course English 6. As all teaching takes place in English, very good language skills in English are a necessity to be able to partake in the course.
For incoming exchange students an introductory course at Master's level from previous studies is required. Exceptions can be made from the requirement of 90 credits in business studies, provided that special reasons are considered to exist.
Admitted or on the waiting list?
- Registration period
- 16 December 2024–13 January 2025
- Information on registration from the department
About the course
Ideas on markets and marketing have a long and exciting tradition. This course has two main ambitions: (1) to develop the depth and scope of your knowledge of marketing theory and (2) to allow you to reflect on this knowledge in practice. Regarding content, four broad themes comparing different theoretical approaches to marketing are covered following a developmental perspective. To complement and contrast the theories a contemporary business case is carried out in parallel.
For exchange students: As this course is part of a Master's track, it cannot be taken on its own but must be taken with other course/s in the same track during the same semester.