Managing Business Relationships
Course, Master's level, 2FE794
Spring 2025 Spring 2025, Uppsala, 100%, On-campus, English For exchange students
- Location
- Uppsala
- Pace of study
- 100%
- Teaching form
- On-campus
- Instructional time
- Daytime
- Study period
- 30 April 2025–8 June 2025
- Language of instruction
- English
- Entry requirements
-
Strategy and Contemporary Issues, 15 credits. A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies. Proficiency in English equivalent to the Swedish upper secondary course English 6. As all teaching takes place in English, very good language skills in English are a necessity to be able to partake in the course.
For incoming exchange students an introductory course at Master's level from previous studies is required. Exceptions can be made from the requirement of 90 credits in business studies, provided that special reasons are considered to exist.
Admitted or on the waiting list?
- Registration period
- 16 December 2024–13 January 2025
- Information on registration from the department
About the course
Business-to-business (B2B) markets are often characterised by a limited number of counterparts making up a large portion of a company's business. This implies that the companies' marketing tends to follow a different logic than those traditionally applied in consumer markets. We will start with four central themes on market practice and discuss appropriate theoretical tools to deal with firms' challenges.
For exchange students: As this course is part of a Master's track, it cannot be taken on its own but must be taken with other course/s in the same track during the same semester.