International Business and Marketing

15 credits

Course, Bachelor's level, 2FE413

Autumn 2024 Autumn 2024, Uppsala, 100%, On-campus, English For exchange students

Spring 2025 Spring 2025, Uppsala, 100%, On-campus, English For exchange students

About the course

The course presents a comprehensive overview of business challenges facing firms in a global context. Cutting-edge theories and academic research in the topics of international business and marketing will be introduced and analysed, to provide a basis for improving practical skills and establishing an understanding concerning these topics.

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