Marketing and Organising - Group and Individual
15 credits
Reading list, Bachelor's level, 2FE211
A revised version of the reading list is available.
Main group 1
- Robbins, Stephen P.; Judge, Tim; Cambell, Timothy, Organizational Behaviour plus Companion Website Access Card, Kit/Package/ShrinkWrap, Financial Times Press, 2010Compulsory
- Sheth, Jagdish, Customer Behavior - A Managerial Perspective, South Western College, 2003Compulsory
- Schiffman, Leon G.; Kanuk, Leslie Lazar, Consumer behavior, 10. ed., Global ed., Boston, Mass., Pearson Prentice Hall, cop. 2010
* Compulsory