Marketing and Organising - Group and Individual
15 credits
Reading list, Bachelor's level, 2FE211
A revised version of the reading list is available.
Main group 1
- Schiffman, Leon G.; Wisenblit, Joseph, Consumer behavior, Eleventh edition., Boston, Pearson, [2015]Compulsory
- Robbins, Stephen; Judge, Timothy, Organizational Behaviour (16th ed.), Harlow:Pearson Education Limited, 2015Compulsory
Complementary litterature for higher grades
- Underhill, Paco, Why we buy: the science of shopping, Updated and rev., New York, Simon & Schuster, 2009
- Perlow, Leslie A., Finding time: how corporations, individuals, and families can benefit from new work practices, Ithaca, NY ;a London, ILR Press, 1997
Reference litterature
- Strömquist, Siv, Uppsatshandboken: råd och regler för utformningen av examensarbeten och vetenskapliga uppsatser, 5., [utök. och uppdaterade] uppl., Uppsala, Hallgren & Fallgren, 2010
- Eriksson, Lars Torsten; Wiedersheim-Paul, Finn, Att utreda, forska och rapportera, 10. uppl., Stockholm, Liber, 2014
* Compulsory