Marketing and Organising - Group and Individual

15 credits

Reading list, Bachelor's level, 2FE211

A revised version of the reading list is available.

Main group 1

  • Robbins, Stephen P.; Judge, Timothy A.; Campbell, Timothy T., Organizational behaviour, Second edition., New York, Pearson, 2017Compulsory
  • Schiffman, Leon G.; Wisenblit, Joseph, Consumer behavior, Eleventh edition., Boston, Pearson, [2015]Compulsory

Complementary litterature for higher grades

Reference litterature

* Compulsory

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