General provisions

The course is offered within the Bachelor's Programme in Business and Economics and as a single subject course. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences and takes effects as of 2009-08-31.

Entry requirements

Completed 15 credits from Basic Course A in Business Studies, and registered for another 15 credits at the same level.

Learning outcomes

The overall purpose of the course is to create an understanding of how individuals, groups and organisations are affected by, and affect, the ability of organisations to function internally and externally. Upon completing the course the student will be able to:

- explain how we function as consumers

- describe and analyse how various aspects of individuals, groups and organisations affect their ability to achieve enterprise goals

- apply basic knowledge about factors that determine human behaviour in order to analyse events and situations in business economics practice

- reflect on and relate critically to the various models presented in the course literature

- relate the knowledge gained in the course to knowledge about organisation and marketing gained at the A-level, along with knowledge obtained in parallel regarding enterprise management

- summarise complex information and make effective oral presentations

- evaluate other students' analyses of and solutions to organisational and market-related problems

- lead and participate in group work

Content

The course is organised around a number of issues and their relevant practical applications. The overarching questions have to do with the ways in which different individual, group and organisation characteristics affect an organisation's ability to communicate internally and externally and get people to work toward common goals. The course provides an in-depth picture of how companies work practically on market issues. It is also intended to create awareness and understanding of the forces and dynamics at work in human processes in working life. The areas addressed include consumer behaviour, organisational behaviour and communication.

Instruction

Instruction takes the form of lectures, compulsory case and literature seminars, written group and individual assignments, online testing and oral presentations.

Assessment

Course examination includes written and oral assignments as well as a written exam. The course consists of obligatory parts. Examination includes both individual and team work elements. Grading criteria are presented in the study guide provided at the start of the course. Grades will be given in accordance with the Swedish grading system. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Assignments and exams handed in late will not be graded except in special circumstances. In addition, any outstanding assignments or supplemental work must be completed and handed in by the deadline specified in the study guide. Otherwise the test in question will receive a grade of U. The entire course (including all assignments) will then have to be redone the following semester, provided there is space in the course.

Uppsala University takes cheating and plagiarism seriously, and disciplinary action will be taken against any student suspected of being involved in any sort of cheating and/or plagiarism. The disciplinary actions take the form of warnings and limited suspensions.

NOTE: Only completed courses can count toward a degree.

Transitional provisions

The course substitutes/overlaps among others Marketing, Consumers and Companies 2FE201, 2FE205, Marketing 2FE954, 2FE282, Organisational Behaviour 2FE956, 2FE615, 2FE203, 2FE207.